A Music Video for the Iconic Canadian Punk Rock Band D.O.A.
D.O.A. is an iconic punk rock band from Vancouver, British Columbia. They formed their band in 1978 and are often referred to as the “founders” of hardcore punk along with a couple of great bands in this genre. Their music is generally faster and heavier than usual punk rock and famous for their outspoken political opinions. Their lyrics and imagery used in their work is an advocate of anti-racism, anti-globalization, and freedom of speech. In a nutshell, D.O.A.’s music is just revolutionary!
On April 29th Creamo Films kick-started a project with D.O.A to shoot their next music video. The first set, was at the nursing department on BCIT Burnaby campus. The creative crew on the set were Kevin Schultz (Director), James Clark (Director of Photography) Justine DeLima (set decorator), Destiny Millns (lead actress), Ashley, and Michael (actors), all ready to start an exciting shoot day.
Here Kevin Schult shares his overall creative vision, a general timeline, and inspiration for this project. So without further ado, let’s dive right into it!
Q: What is the concept behind this music video?
A: Oh! Rebel against white collar. It is a very much down with the establishment sort of message. Very punk! The lead singer of the band is running for mayor right now.
Q: So what was the inspiration behind this piece?
A: Well, the band has always been very activist-based. With frontman Joey Keithley running for a mayor of Burnaby, under green party writing, which is very far left, very far liberal and very much anti-corporate. This is something we are trying to show in the video.
Q: How many sets are you guys planning to shoot today?
A: Today is 3. We go from here (BCIT campus) to a theatre downtown Vancouver, then to downtown Burrard and Pender street exterior. This is not even our last shoot day!
Q: So in total, how many sets are you thinking about doing for this music video?
A: Much more than we should have! About 7 sets. Creating a music video is very different than making a movie. With a music video, you shoot with the band first then you basically just punch in whatever stuff you need storywise.
Q: What are the highlights of working on these sort of projects?
A: Everything! The process and everything you learn to cherish. Even sitting here right now in a boardroom with my two actors waiting to be on screen while I am interviewed! Even this interview here is something you don’t get in a big budget film. I love the whole process of it. All of it is stressful but you know, stressful for a good reason. So I love all of that.
Q: How do you measure success?
A: yeah, once you cracked the concept that is a success right there. Once you get your film cast that is a success right there. Once it starts to be shot, that is a success right there. When you work with a mirco budget project, every step you’ve made it is a success of its own. You’ve got to treat it as such. Otherwise, you’re gonna bring yourself down. Do you know what I mean?
Even right here! We cast Ashley I think 10 pm last night. Cause we had somebody back out at 10 pm last night. So like, right off the bat, if this was a no budget, non-union thing, an actor backing out the night before 10 pm no matter the skill or roll will be blacklisted. In our case, I cannot think that way. I thought: “hey, let’s call our friend, who is also an actor”.
Q: When will the video be released?
A: The video will be out mid-May.
We’re all waiting in anticipation to see the finished D.O.A. music video!
Follow @creamofilms for updates, teasers, and details!